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box VIDEO: WordPress and Google Analytics

Google Analytics is a free application provided through Google which facilitates you to keep track of your Internet site website visitors and review detailed analysis and reports about your domain traffic. To use Google Analytics, you need to have a Google account. Very often, you might not even realize you have a Google account. If you have a Gmail account, or a YouTube account, then you already have a Google account. You may use this same account information to authenticate and begin establishing up your Google Analytics profile.

Get your Google Analytics Account established:

1. Log onto Google Analytics
2. Insert URL account name
3. Select time zone
4. Click on Continue
5. Read and agree to Terms of Service
6. Click on Create New Account

Making use of your Google account and your Google password, just sign in to Google Analytics. If you don’t have any of the previously mentioned accounts, be at liberty to sign up for a Gmail account in order to gain access to your Google Analytics account. All you have to do is browse http://www.gmail.com to begin the email setup process. Or, if you would like, you can simply obtain a Google Analytics account by clicking on Sign Up on the Google Analytics home page.

The very first thing you need to do is enter your domain URL name. This name will also create your account name. Now, select the time zone or territory. Then, click on Continue.

The subsequent step in getting your Google Analytics account setup is to read and agree to the Terms of Service. Feel free to take your time now to read through the Terms and Conditions. Make certain you have an understanding of what Google will do with the data it will receive from your homepage. Much of the Terms of Service will contain legal jargon, but if you are concerned about privacy issues or how the data is obtained or stored, then you will certainly want to take a moment to look over through the Terms of Service.

Once you have agreed to the Terms of Service, you can click on “Yes, I agree to the terms and conditions.” Then, you may click on Create New Account to start.

What types of webpages can Google Analytics follow?

Let us get started on tracking your web-site using Google Analytics. There are numerous forms of website pages that Google Analytics can keep track of. This involves tracking single domains, multiple subdomains, or multiple top-level domains. And, if you happen to also be a Google AdWords user, then you could possibly also want to integrate your AdWords data with your Analytics data. This is a particularly functional feature that can help to incorporate and consolidate the data more proficiently.

Insert Google Analytics code into your WordPress Dashboard

Now, go ahead and locate the Google Analytics code. You will need this information later, so ensure to find it now just before accessing WordPress. This is the code that will work to compile data from your domain and bring it into your Google Analytics account.

1. Access WordPress
2. Click on Appearance
3. Click on Editor
4. Verify editable theme files (themes need to be writable)
5. Correct permissions using FTP, if necessary

Next, we will access your WordPress dashboard. Next, click on Appearance. Then, click on Editor to begin editing the present theme that is being used. Take note that each and every one of your theme files should be made writable, so if you encounter a message that states, “You need to make this file writable” then remember to toggle the permission settings by means of FTP to your WordPress theme.

Correcting FTP Permissions on WordPress themes

1. Gain access to your FTP account
2. Click on wp-content
3. Access Themes folder
4. Select all files
5. Right click, choose File Permissions
6. Set this to “777”
7. Reload the page
8. Confirm Update File button
9. Locate the footer file (footer.php)
10. Click on the footer file
11. Confirm functionality

If you want to correct permissions, why don’t we complete this step right this moment. Making use of your FTP account, click on wp-content. Then, drill down to the Themes folder. Locate the theme that you are presently using. Once you’ve located the theme, and assuming you are using the default theme, proceed to select each of files. Then, right click and choose File Permissions. You will likely need to set this to “777”.

Now, you will want to refresh the page. If you scroll down, you will find an Update File button. This button means your files are presently able to be edited. Next, you need to seek out the Footer file, which is named footer.php. Proceed to click on the file name. You can see that it will open the Footer file.

Insert the Google Analytics code in WordPress:

1. Copy the Google Analytics code
2. Return to WordPress
3. Paste code before body tag
4. Click on Update File

Next, you want to return back and reference the Google Analytics code. Head back to the Google Analytics code screen and copy the code.Next, return to the WordPress dashboard and paste the whole code just above the BODY tag. Then, click on Update File.

Finalize your configuration settings in Google Analytics:

1. Come back to Google Analytics website
2. Click on Save and Finish
3. Acknowledge warning message
4. In 2 hours, return to Google Analytics
5. Click on Edit
6. Click on Check Status
7. Verify functionality

Now, you should go back to Google Analytics. Click on Save and Finish.

You will find that WordPress capability has been incorporated with your Google Analytics account, yet, take notice of the warning message. The warning message will tell you that Google Analytics is unable to contact the Internet site Link, and unable to report any statistics. Of course, this warning will be remedied within several hours once you enable the system to start processing and acquiring the applicable data. To validate, you could come back to Google Analytics within a few hours. Click on Edit, then you can click on Check Status.

If you have successfully installed Google Analytics within WordPress, you will be prompted with a confirmation which reads, “Analytics has been successfully installed and data is being gathered now.” If you return in twenty-four hours, you’ll be able to see some very valuable stats and insights about your prospects.

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Online marketers know that to more easily achieve financial freedom they need to have multiple sources of income. This is why so many internet marketers are involved in so many different projects. Besides product creation and affiliate sales, one of the best ways to make some extra cash online is via purchasing and selling domains. The latter is known as domain “flipping” and can be very profitable if you do it right. Here are some tips that you can use to help you make more money selling domain names.

You’ll want to work smarter, not harder. Always work smarter, not harder. If you haven’t been earning any money by what you’ve been doing, you might want to try something else. If the methods you’re using aren’t working, try using other ones. Try to find some ways to save your time while you continue to put your domain names out there. The best path to take to become a power seller is to find someone who has achieved that status and then model your business like theirs. Learn from, and try not to repeat their mistakes, as you emulate what they’ve done correctly. Eventually you’ll discover a method that works best for your needs.

You’ll need to create a strong listing description. The better your listing description the more likely you will be to sell your domain names. A good listing includes more than just a price. It includes any values of appraisal you have received. You can also include traffic metrics or advertising revenue that it has been bringing in, if it is attached to a website that is. Another great idea is to include descriptions of the types of sites that might fit those domain names. For instance, the domain carparts dot whatever isn’t going to do very well on a beauty website. Confidential Conversion

You need to make sure that you price your domain name correctly. A domain that has never hosted a website will return a lower profit. However, if you set appropriate prices you can still make money from them. A profit of hundreds of dollars is unlikely from an unused domain. If you price your domains too high you might not make the sale. Conversely, if your price is too low then you might not make a profit at all. Use the prices other domains are being sold for as a guideline when determining how much you should ask for the domains you are selling. Earning money online through domain flipping is perfectly legitimate. Some even manage to turn domain name flipping into a full time and legitimate business. For others it is merely a pastime. It is entirely your choice regarding the amount of effort and time you put in to this business. It’s perfectly fine if you only want to generate a little extra money. It is possible to turn it into a full time business as well! internet marketing expert

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box Tips for Affiliates That Increase Profits

Affiliate marketing is a popular online money making method. Affiliate businesses function so well because they are easy to start up and cost nothing. There are many affiliate marketers who have made an online fortune by selling others’ products and have established a real business. This is the only online business that has the potential to make you a lot of mony while not requiring many resources. We will be talking about some affiliate marketing suggestions in this articles that you can use right away to achieve results. Also it will highlight some of the best ways to improve the conversions working with affiliate article marketing

A vital affiliate marketing tip is to never settle for less. This means that you should never promote a product that offers a commission less than $20. Plenty of new affiliates settle for a small commission because they think that by promoting a big brand they will generate a large enough volume of sales to make it worth it. But it doesn’t work quite that way as you need to put in a lot of time to generate enough sales to make those small commissions add up into something worthwhile, which is why it’s best that you concentrate on products that pay out higher commissions so you can build your brand as well as earn money at the same time. You need to remember that the second most important tip is to sell quality products. Keep in mind that any product you recommend will have an impact on both your brand and your reputation. So if you recommend a high quality product that offers value at a good price then your subscribers won’t hesitate from buying through you again. On the other hand, visitors will no longer trust you if you sell them a product that doesn’t meet their requirements and will consider you just another marketer out to make a sale, which will seriously hit your credibility. Running a good quality linking program will increase the volume of traffic to your web site considerably, ideally one that can speed up your internet marketing article distribution.

If you’re trying to choose a domain name for your affiliate site, choose one yourself and don’t be tempted by a free address. You don’t want to use a free blog or a domain name that makes no sense. Select a domain name that contains keywords pertinent to your niche. Apart from that, when you’re trying to rank your website in the search engines for your product’s keyword, your domain name will play an important role.

It makes good business sense to pay for your own domain name that can give you a huge advantage over your competition.

Your affiliate business depends greatly on your approach to it and how you are working to grow it. Generating sales is the hard part of an affiliate network because signing up for one is quite easy. Thus, the sales you generate are dependent on how well your site is put together, how good your content is, the methods you use to drive traffic and much more. Success in affiliate marketing is highly dependent on your degree of preparation and what you will do to see those conversions take place. Even though it will take a little time before you see the real results, it was still time well spent.

More Internet Marketing Tips – Free report

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Text Link sales
This is probably one of the easiest ways to make money online, Internet Marketing Tools give you the resources you need and all you have to do is go to popular forums and let people pay you to place their link on your site. All you have to do is announce that you’re selling them on a forum and place a link. As soon as you have somewhat good traffic people will want to pay for a place on your website.

Banner ads
This is another easy way of making money with your website youdo the same thing as above. You can announce that you are looking for ad sponsors for your website over a forum and you can get paid loads of money for this, I heard of some people getting paid 10K for one banner. Imagine if you had around five on you website.

Paid Reviews
Now this is something you need to try out, its very easy and you can get paid a lot of money for it! All you need to do is sign up for a review site. You can then have people review your site, and then place those reviews on your website. Ive been paid 200 dollars for one single review. Talk about a profitable way to make money! Here are 4 great networks in which you can do paid reviews.
payperpost.com
reviewme.com
sponsoredreviews.com
socialspark.com

These are all great way’s to make money online I definitely think you should try every single one. Make them all work for yourself and see where you can go with it. You will notice that after awhile you begin to make money online and you will start to see your hard work pay off. Sometimes you can get discourages becuase it wont pay off right away, but with hard work, it always will pay off.

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box Search Engine Optimization and Geo Targeting

Internet Marketing using Search Engine Optimisation is all about getting more traffic from Google. A website owner who needs to target an international audience needs to ask the question – What Google am I trying to get to the top of? Google forces people to use a country specific Google domain for searches done in each country. How does Geo targeting of country specific results and search engine optimisation work?

When you look at Google’s results on Google.com.au as compared to say Google.co.nz for any same keyword, you will see that there are different results for each search. Searches on the Google.com.au Australian shows more Australian websites as compared to the same search on the alternative Google searches.

It is easy to see that there is a bias on different Google country searches to each specific country.

How does the Google geographic bias work??? How can you work the geo targeting bias in your favor??? How do you get to the top with one domain for a number of different countries, beating the bias of that countries own websites??? What is the best technique of internet marketing your domain? Its time for Geo Targeting of web sites.

How is a domain geographic targeted?

If a web sites domain is country specific (ie .co.nz, .co.uk, .com.au), then it is geotargeted to that country only
If a website’s domain name is not country specific (ie .com, .info, .net), then by default it is geographical targeted to the country that it is hosted in. ie a .com hosted in New Zealand is treated as a New Zealand website for geotargeting.
Via Google webmaster tools, you are able to geo target a non country specific domain to any country ie geotarget a .com hosted in New Zealand to Australia.

Can a website be geo targeted to a number of different countries?

Yes! Via Google web master tools, you are able to add not just the usual domain.com, but also add subdomains like domain.com/in/. You can then specifically geo target that subdirectory to a particular country. All pages within that subdirectory are therefore geographical targeted to that same country

Therefore you can have one website that can compete on an even foot with the websites of each country. One website is able to have the same country bias as each countries own websites.

How are searches geographic targeted

There is a country bias on Google.com searches based on the country of the IP address that you are searching via. For example, if you are using an ISP (internet service provider) of New Zealand, then based on the IP address that you are searching from, you will be given search results biased to that country. If you are searching on Google.co.za from a New Zealand IP address, then there is no ISP bias, just the country bias attached to that specific countries searches.

The problem with many domains

You have different options available. You can either create a different web site for numerous domains – ie domain.com, domain.com.au, domain.co.nz etc, or have one domain.com that is targeted to numerous countries domain.com/au, domain.com/nz, domain.com/uk etc

Numerous domains means that each domain needs its own inbound links and each web site needs differing content so as to not have duplicate content issues. Each website needs to be updated via its own cms each time updates are required.

One domain means one website to maintain, one domain to get links for, and duplicate content between pages is not as much an issue (although you need to be careful at the same time).

I personally prefer having one web site.

The problem with having just one country specific domain

I have some country specific domains (ie domain.co.nz) that are competitive on many different country Google’s – ie the websites ranking high on each of Google.com from USA, Google.co.nz, Google.com.au etc.

However, in order to get high on each search, I have had to invest incredibly large amounts of effort into linking in order to beat the bias of each countries domains. I could have just created a separate .com website and geotargeted it. However, there had already been significant linking resources put into the .co.nz web site and got it positioned well. We did not want to wait the 6 months of the sandbox of Google to get a new web site ranking well for such very competitive phrases.

How to create a multi country website

You need a homepage dedicated to each country, and a variety of other pages that are for that specific country as well. Google likes domains better if they have more than one page. Each subdirectory is becoming a mini web site, therefore it needs more than one web site page in order to be treated as an authority “web site” in its own right. I like to have a homepage, contact page, and about us page as the minimum number of pages for each country.

Once you are into a country page, you need to see the other pages specific for that country. I like using flags to identify each country.

Placing people in pages via Geo targeting by IP address

Geographic targeting by Internet Protocol number is a great help for placing people into their own specific part of a website. But given that Google is a USA bot, you also need to let Google see all the other countries pages, and not just restrict it to USA pages. You can set a cookie based on Geo Targeted country, or the first country specific page that is entered. But then allow people to change their country and see the other pages as well, overriding that initial cookie setting.

Avoiding Duplicate content

Having multiple homepages, one for each country, and creating duplicates of other pages brings about the duplicate content issue. With multi country web sites, I work exceptionally hard to create unique copy for each page. Particularly making sure that the words around the first instance of the search phrases are unique. But also making sure that the remainder of the pages are different in a number of ways. Creating spinned versions of the content like you can spin articles is 1 way.

If you are creating hundreds of pages per country, and duplicating this out per country, then you need intelligent formulas for opening paragraphs. I insert the country name into opening paragraphs and have a number of versions of opening paragraphs that are randomly selected for the pages.

ie

Welcome Swiss visitors to our pages showcasing Auckland Hotels
Welcome Malaysian visitors to our Auckland Hotels page on Domain.com.

…

You can identify the unique content around the keyword “Auckland Hotels” on each version, and the added uniqueness of adding the country name.

Its hard work

Yes, it is time consuming work creating specific pages for each country, and specifically geo targeting for Google. But its definately worth it when you factor in the lower number of inbound links required to rank each countries pages properly.

All the best with creating websites that are geo targeted for Google country specific searches. Click to view other SEO Articles by New Zealand based SEO consultant SearchMasters.

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Jeff Davis CEO
http://workathomejobsnow.com

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VIDEO: WordPress and Google Analytics

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Search Engine Optimization and Geo Targeting

How is a domain geographic targeted?

Can a website be geo targeted to a number of different countries?

How are searches geographic targeted

The problem with many domains

The problem with having just one country specific domain

How to create a multi country website

Placing people in pages via Geo targeting by IP address

Avoiding Duplicate content

Its hard work

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