Doesn’t this really burn your butt?
Hi Friends, Fans, and Loyal Readers,
Jeff Davis here~and I’m an angry old man today, and I
want to know if this irritates the stuffins out of you too…
Today, I look in my email, and one of my JV partners is
recommending a site to me, that is just pure garbage.
It didn’t display right, and the sales copy was pure drivel.
And it was freakin orange! OMG! RUN AWAY!
So I broke down and sent his support desk a letter saying
HEY! What gives, I trust you to send me good offers and you
send me a pile of BULLFEATHERS!
Now get this, it gets better, I get the reply, and it says, here
let me copy and paste this, it’s hilarious.
"Hi Jeff,
I am sorry to hear that you did not like the site.
I myself do not have any knowledge of why/what
we promote a site at any given time, so those are
types of answers I can’t give you. I did want to
thank you for your honest opinion.
We love feedback regardless of how good,
or in this case, bad it may be.
Have a Great Day, "
Yeah, me too, I said WOW…if your support staff doesn’t know why
you promote websites…OH MY GAWD!
Pure stupidity is like Kryptonite to me, I just fall down laffin, I
just can’t take it……whew…my ribs can’t take it either, lol.
Let me get back on my chair, there, that’s better!
Here’s my rant: In the big rush to get big, and outsource I think we
as marketers are losing touch with our list.
And I believe in the long run it makes us look like uncaring,
I’m better than you, type of Rich Jerk.
So here’s my promise to you, no matter what’s going on, I’ve always
got time for you. If you call me, I’ll speak with you, and do my best to
help you achieve your dreams.
And I also promise to do my best not to recommend a website that
is so horrible it scars you, for the day.
I will always answer my own support questions, becuase I believe that
when a mistake is made, that you have to man up, admit that it is your
fault, apologize, and here’s the secret, folks, not only make it right, but
OVER-DELIVER.
Now i’m not saying that you have to genuflect, and get
down on your kness and fawn over your customer, but when you are
sincere, and you make thier day better, trust me people remember it.
They then know that you are the real deal, and you stand behind your
products, and you are what? "Trustworthy" That’s deep, even for me…
I wholeheartedly believe in "relationship marketing" and what it means
is that you BUILD a relationship over time, with your customers, so that
they not only know you, and trust you, but they honestly like you, and hang
on your every word, promotion, product launch, because they know that
they can trust you to over-deliver quality content, that enriches their life.
Back to my rant: I believe that when you distance yourself from your clients,
you are letting them down. I think helpdesks are evil, when you staff them
with people who don’t understand what it is you do.
I think that help desks are great, when you answer the questions yourself…
Think about it, when you fill out a ticket at a help desk, do you really want you
answeres coming from someone who is merely trained to answer email, or
do you want your answer from the "horses mouth"?
I know I always want to ask my question directly to whoever it was that I had
the question to begin with, not some paid lackey! grrrrrrrrrrrrrrrrrrrrrr
Rant Over: Well I feel better, but I’m sad for my buddy, although he’s a great
marketer, makes more than me, and also makes me money, I think this is
a chink in his armor…but I’ll never reach him with this message, why?
~!#@!~@~! help desks….yup I said that, I’m controversial!
Best Wishes,
Jeff Davis
402-720-7375
Skype Me at blujam007
YM is blujam I’m on all the time.
http://workathomejobsnow.com
